American music star, Pharrell Williams has joined Ethereum NFT project Doodles as its Chief Brand Officer.
The company made this known in an announcement where it also made its first-ever capital raise led by Reddit co-founder Alexis Ohanian’s venture capital firm, Seven Seven Six.
Confirming the news, the artist and music producer said,
”I’m here to announce that I will be joining Doodles as a member of the board and Chief Brand Officer,”
Williams said in a pre-recorded video message at the NFT NYC Conference.
Pharrell Williams will guide the collection’s approach to music, events, artwork, consumer products, and animation.
The legendary singer will also serve as an executive producer on a Doodles-themed music album. The yet-to-be-released album is dubbed “Doodles Record: Volume 1,” and will be released by Columbia Records.
Doodles is a collection of 10,000 generative NFTs featuring various colorful line-drawn characters, including cats, aliens, apes, and skeletons.
It was launched in October 2021, the project quickly grew into one of the most valuable collections within the profile picture NFT niche, achieving so-called “blue chip” status within months.