The world football-governing body, the Federation of International De Football Association (FIFA) has reportedly filed metaverse-linked trademark applications for 2026 World Cup.
This was made known by Mike Kondoudis, a USPTO licensed trademark attorney who unveiled that the filing was made on July 14 this year. As shown in the trademark filing, part of the revealed physical items that FIFA plans to digitize includes retail stores featuring virtual goods and virtual clothing, headwear, eyewear, and sports gear.
FIFA also plans to integrate some of its core financial and monetary services as part of the metaverse. Other areas include Financial Payment Management Services, Virtual Stock trading, Digital, Virtual and crypto exchanges, and their respective managements. With much detail not known by the FIFA trademark, it is evident that the body is ramping up its interest in the blockchain ecosystem.
In anticipation of the coming Mundial in Qatar, FIFA has inked partnerships with at least two renowned crypto startups. This includes Algorand and Crypto.com. Algorand will serve as the blockchain partner and will be developing its digital strategy, while Crypto.com will serve as the official exchange partner of FIFA.