The Coca-Cola company is planning to release a series of pride-themed NFTs. These non-fungible tokens would be made to support the LGBTQIA+ community.
These pride-themed NFTs will be designed with collaboration of Rich Mnisi. He is a fashion designer and an advocate for LGBTQIA+ right in South Africa.
The pride series of NFTs will be released on a polygon with a price of 335 MATIC. This limited edition will run up to 136 NFTs in total. The initial sale and resale of NFTs will be directed to the communities serving the LGBTQIA+ community.
According the Coca-Cola company, each NFT will be unique and aims to shine color-filled lights on the community’s members. It is also aimed at spreading a message of love to the community members. Date for the release is yet to be announced as of writing.
A NFT (non-fungible token) is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.