Etihad airways has entered the crypto space as the airline announced its first NFT collection. The non-fungible token (NFT) collection, featuring 10 comprehensive 3D aircraft models, on July 21.
The NFT collection dubbed EY-ZERO1 will comprise 2,003 limited-edition collectables, including Etihad’s Manchester City FC and Greenliner-themed aircraft aimed at boosting travelers’ satisfaction levels.
On the announcement, Tong Douglas, the CEO of Etihad Aviation Group, noted,
“NFTs and other metaverse technologies are revolutionizing the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers.”
The collection is said to open the doors to future metaverse merchandise. It will not only offer collectors, aviation enthusiasts and travelers a unique work of art, but provides real-world travel and lifestyle benefits.
As the second flag carrier airline of the United Arab Emirates (UAE), Etihad Airways intends to promote environmentally friendly measures through the collection.
For instance, the NFT collection will be minted on the Polygon network, an energy-efficient blockchain. Moreover, the airline will use the project’s proceeds to buy sustainable aviation fuel as part of plans to offset the entire carbon footprint.