The 2022 MTV Video Music Awards (VMAs) added a new category to its list of competition categories. This year artists are eligible to compete under the category of “Best Metaverse Performance” for a coveted award.
Asides from the usual award categories such as “Video of the Year,” “Artist of the Year,” and “Song of the Year,”, MTV has spiced it up with a category for web3.
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In its inaugural year, six artists are up for nomination. This includes the Rift Tour ft. Ariana Grande (Fortnite), Blackpink‘s The Virtual (PUBG Mobile), BTS (YouTube), Charli XCX (Roblox), Justin Bieber – An Interactive Virtual Experience (Wave) and Twenty One Pilots Concert Experience (Roblox).
In addition to a brand new award category, on Aug. 12 the award show announced its first-ever metaverse experience. Paramount Game Studios released The VMA Experience in the Roblox metaverse last week, which is available until Sep. 3 of this year.
Roblox has two performances up for nomination and is a virtual world very active with pop culture events, including concerts and festivals. Last year, it partnered with Insomniac, a major electronic dance music festival producer, to create virtual festivals in its metaverse.
