The 2022 MTV Video Music Awards (VMAs) added a new category to its list of competition categories. This year artists are eligible to compete under the category of “Best Metaverse Performance” for a coveted award.
In its inaugural year, six artists are up for nomination. This includes the Rift Tour ft. Ariana Grande (Fortnite), Blackpink‘s The Virtual (PUBG Mobile), BTS (YouTube), Charli XCX (Roblox), Justin Bieber – An Interactive Virtual Experience (Wave) and Twenty One Pilots Concert Experience (Roblox).
In addition to a brand new award category, on Aug. 12 the award show announced its first-ever metaverse experience. Paramount Game Studios released The VMA Experience in the Roblox metaverse last week, which is available until Sep. 3 of this year.
Roblox has two performances up for nomination and is a virtual world very active with pop culture events, including concerts and festivals. Last year, it partnered with Insomniac, a major electronic dance music festival producer, to create virtual festivals in its metaverse.