This festive season, in line with the launch of the new global LUX* campaign Life Extraordinary, The Lux Collective presents the very first NFT (Non-Fungible Token) brand activation – LUX* Christmas Collectible Raffle.
With innovation in its DNA, the Group aims to elevate the unique LUX* brand positioning globally across channels, now including the web3 platform.
With the quest for bespoke travel experiences on the rise, LUX* invites consumers to gift their loved ones a LUX* Christmas Collectible. 1000 collectibles will be for Sale on 11 December 2022 – participants can also register now to access an exclusive Pre-Sale.
Each of these collectibles includes a hotel stay and one of the four Extraordinary Experiences exclusively designed for this Christmas Raffle: a private whale shark dhoni boat trip with a marine biologist at LUX* South Ari Atoll in the Maldives, an infinity pool rooftop breakfast and massage private experience at LUX* Grand Baie in Mauritius, a traditional pirogue boating experience at LUX* Grand Gaube in the northern lagoon of Mauritius or an encounter with wild dolphins at LUX* Le Morne in Mauritius.
Attractively priced at USD1000, each collectible will stand the chance to win and enjoy up to two nights for Standard Collectibles or five nights for Silver and Golden Collectibles. Once the collectible is purchased, it will reveal itself on Christmas Day.
“LUX* is designed on the promise of a different kind of luxury – to excite and delight. At LUX*, time is a luxury.
It is all about gifting differently this year. Gift moments, not things. Driving the digital transformation journey forward, The Lux Collective looks ahead with a customer-centric digital-first approach. Traversing offline and online, its flagship luxury brand LUX* will continue to transform every day into the extraordinary through beautifully designed spaces and crafted immersive experiences. With this first NFT kick-off, more exciting plans on web3 will be unveiled in 2023.
Journey into the awe-inspiring world of LUX* resorts through a uniquely immersive metaverse-inspired experience.
