Ripple’s head of liquidity products, Brad Chase, has shed light on the fintech’s aspirations for the e-commerce sector. He revealed the company’s ultimate aim is to have every online retailer incorporate its cryptocurrency system.
Cryptocurrencies offer round-the-clock operational capabilities. This consistent availability makes them an attractive tool to boost online shopping and business transactions.
Moreover, more online retailers and marketplaces recognize the unique advantages of cryptocurrencies, since digital assets offer a new dimension to e-commerce. Chase highlighted the “tremendous potential for improvement” in integrating crypto into eCommerce and merchant payments.
Ripple introduced technologies like the Liquidity Hub to ease the adoption of this digital asset. Chase emphasized that businesses could use these tools to transition smoothly into crypto payments.
They won’t need to delve deep into technical intricacies, since the Liquidity Hub particularly stands out and aids businesses in optimizing cryptocurrency liquidity.